The platform is rolling out a fresh option that allows them to reduce the quantity of AI-made content appearing in their timelines. This move comes as the company disclosed that it currently hosts more than 1 thousand million content made with AI.
Pilot Phase and Launch
The new functionality is undergoing trials over the next few weeks before a full-scale release. This development comes amid a rise in content created by AI, driven by emerging content generation software.
The Broader AI Trend
It has been noted that approximately 10% of the quickest rising channels on another major platform only show content made by AI. A significant portion of this material is deemed “AI slop”, a term for substandard, factory-style content that is typically absurd or bizarre.
Based on user feedback that many people appreciate content made with AI tools, from computer-generated images to informative clips, and we aim to offer the community the option to adjust the amount of that, based on their own likes,” said a spokesperson.
AI on the Platform
TikTok announced that there are currently over a billion videos on its service identified as AI-generated. Collectively, over 100 m pieces of content are submitted to the service each day, making AI content a limited portion of its total content library.
Customizing Your Feed
Members will be able to limit or boost the level of artificial media they view by using the “manage topic” option in the application and choosing the AI content topic. Further subjects that can already be adjusted under the filter cover news, clothing, aesthetics, and choreography.
Platform Guidelines
TikTok’s rules require content makers to label “realistic” AI-generated content, and it prohibits dangerous deepfakes of public figures or crisis events. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Furthermore, the service will from now on apply an artificially created watermark to content produced via its built-in AI features, or identified by an collaborative effort for identifying artificial media. This action is intended to deter users from attempting to circumvent the labeling process.
AI Literacy Programs
The platform is additionally introducing a $2 million educational fund for professionals and organizations to develop informative material about ethical AI use. This program will assist non-profit groups dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, following debate over proposals to make redundant numerous safety staff in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety division in London, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would remain essential, but artificial intelligence can protect employees by removing the most graphic content before it has to be seen by staff. The company stated a significant reduction in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to balance people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
